Launching this summer
Every job. Every client. Every dollar. One home base.
Nothing slips between the assignment and the deposit. AMCs, portals, and lenders come and go — your system shouldn't. Appraisal Ally is the one place you control: pipeline, clients, calendar, invoices, payments. No matter where this month's work comes from or which forms tool you write it in.
Founding members: 20% off your first year · First access this summer · 14-day free trial when we open
4815 Ridgeline Vista Dr
Colorado Springs, CO
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Security-Widefield, CO
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2240 Riverbend Ln
Fountain, CO
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Monument, CO
5031 Highland Pl
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1208 Cedar Park Way
Colorado Springs, CO · ServiceLink
2240 Riverbend Ln
Fountain, CO · Ent Credit Union
Tomorrow
Inspection · 9624 Willow Creek Dr
10:00 AM · Colorado Springs, CO
Due Tomorrow (2)
This Week
4 inspections · 5 due
Built by a working appraiser, used daily in his own business.
Jeff PrewittCertified Residential Appraiser · Colorado Springs, CO
The four-tool problem
Your forms tool writes the report. Everything else lives in six other apps.
Which portal was that client on?
Every AMC and client has its own portal. Dig through the bookmarks bar, find the right login, hunt down the order — for every single status update.Did we send that invoice?
QuickBooks doesn't know about your AMC fee splits. The spreadsheet doesn't either. Money slips between the cracks every month.When's the inspection?
Three calendars, two of them wrong. The assistant texts you to confirm. You text the homeowner. Nobody knows the deadline moved.What's left on this job?
The pipeline lives in your head. When you're sick, the business stops. When an assistant turns over, the knowledge walks out the door.
Category clarity
Keep your forms tool. Replace everything else.
No forms migration. No data risk. And no platform allegiance — AMCs, portals, and lenders come and go, but your home base stays yours.
Keep
Your forms tool
UAD 3.6, FHA forms, Mercury delivery, signatures, templates — the workflow you already know.
- TOTAL
- ClickFORMS
- ACI
- SFREP
Replace
The duct-taped stack
The CRM, the scheduler, the invoicer, the payment processor, the portal, and the spreadsheet pipeline.
- CRM
- Scheduler
- Invoicer
- Payments
- Portal
- Spreadsheet
Which appraiser are you?
Same product. Four honest doorways.
Most of what you read about appraisal software assumes private-party or firm work. Here's the straight version for how you actually get orders.
Mostly AMC work, solo
Orders come through a dozen AMC portals, and each AMC pays you on its own clock.
Every order from every AMC on one board, deadlines that don't depend on a portal login, and a year-end view of exactly what each AMC paid you. The card-payment and portal features are there for the private work you do get.
See how it worksPrivate & attorney work
Divorce, estate, and cash deals — you start every job with an engagement letter and you invoice the client directly.
Engagement letters you send and track, a branded portal where the client pays by card in one tap, and clean delivery — so the money side keeps up with the appraisal side.
See how it worksMulti-appraiser firm
Two or more appraisers, assistants, maybe paired pods — and you need to see the whole floor without everyone seeing everyone.
Owner roll-up across every appraiser, per-appraiser workflow and assignment, and visibility scoping so a paired assistant sees their pod's work and fees — and no one else's.
See how it worksContractor billing a firm
You're 1099 on a split, rebuilding a statement of what the firm owes you from memory every month.
Payout statements that build themselves: every completed job, the full fee, your split %, and your cut per line — carried forward when the firm pays late.
See how it worksWhat changes for you
Stop running the office out of your inbox.
Your forms tool writes the report. Appraisal Ally runs everything around it — so nothing slips between the assignment and the deposit.
See where every job stands
One board the whole office reads at a glance — no status meetings, no “where are we on the Antelope Ridge job?”
See itStop keeping leads in your head
Pending leads on the board with who referred them and your last call, email, or text — so nothing slips before it's even an order.
See itNever miss an inspection or deadline
Inspections and due dates in sync with Google Calendar — mark one complete and the job advances itself.
See itGet paid without the chase
Invoices with the fee math built in. Track net-terms AMC orders, and take card payments on your private work straight into your own Stripe account.
See itLook like the business you are
For your private work, a portal in your colors where clients sign, download the report, and pay — no email tag.
See itOnboarding
Up and running in an afternoon.
No data migration drama. No services contract. No fourteen-step deployment.
1. Import your active jobs
CSV import with smart column mapping handles most of it. Bring your clients, AMCs, fees, and calendar history in an afternoon.2. Run your week from the kanban
Drag cards through your custom stages, schedule inspections, mark them complete. The board keeps up in real time.3. Close out the job the moment it's paid
Send a link for your private work, the client pays on a phone, and Appraisal Ally instantly marks the invoice paid and the job complete. Stripe deposits to your bank on its own schedule — typically the next business day, after a short hold on your very first payout.
Office shapes
Built for the way your business is actually shaped.
The data model knows the difference between a solo, a duo, and a paired-pod office. You don't have to.
Solo
Just you. Pairings UI hidden entirely. No team dropdowns, no assignment menus — just your work, your way.Solo + assistants
One appraiser, one or more assistants. Assistants see everything; admin features stay with you.Multi-appraiser, shared assistant
Two or more appraisers, one office manager. Per-appraiser configuration so each partner stays in their lane.Multi-appraiser, paired pods
Pair assistants to specific appraisers, scope notifications, layer role-based permissions on top.
The data model knows the difference. You don't have to.
One subscription
One system instead of a patchwork.
Most solos run a lean stack: a free Google Calendar, a spreadsheet pipeline, QuickBooks, and Stripe fees on top. It's cheap in dollars — but nothing connects, so the real cost is what leaks between the tools. Appraisal Ally does all of it in one flat subscription, plus the appraiser-specific work the patchwork can't.
The lean patchwork
Calendar + spreadsheet + QuickBooks + Stripe
The stack most solos actually run. Cheap in dollars — the real cost is what falls between tools that don't talk to each other.
- Google CalendarFree
- Spreadsheet pipelineFree
- QuickBooks (invoicing)~$35/mo
- Stripe payment fees+ % per txn
What does one leak cost you? One invoice that never got sent, or one deadline that slipped because it lived only in your head — put your own number on it. For a lot of appraisers, a single miss outweighs a year of subscription. And the patchwork still can't do AMC fee splits, engagement letters and a branded client portal for your private work, or payout statements.
An honest hypothetical — the dollar amount is yours to fill in, not a figure we're claiming.
Appraisal Ally
One flat price. Unlimited seats.
$49 Core, $199 Pro, $299 Max — unlimited seats on every plan, the same flat price whether the office is one person or twelve. No per-seat fees. No per-order fees. No "contact sales."
- Clients, AMCs, kanban, calendar, invoicing, and Stripe payments — one connected system
- What the stack can't: AMC fee splits, engagement letters + e-sign and a branded client portal for your private work, payout statements
- Unlimited seats on every plan — never billed per person
- Built for appraisals, not a generic tool bent to fit
“I went from six tools and a bookmarks bar full of portals to one screen.”
“I tracked appraisals in a spreadsheet, ran the pipeline in Trello, and coordinated by text. Every client portal was another bookmark and another login. Appraisal Ally is the one place I always wanted — I've run my entire appraisal business on it every day since May 2025.”
Jeff Prewitt
Certified Residential Appraiser · Colorado Springs, CO
The story behind it
Built by a working appraiser, for working appraisers.
See why a working appraiser built this for his own business — what it replaced, and how a real shop runs on it every day.
Pricing
Honest pricing. No per-order fees. No "contact sales."
Three plans, posted publicly. Compare side by side, switch whenever, cancel anytime.
Core
Best for a solo appraiser running the day-to-day.
- Unlimited appraisals
- Unlimited team members
- Client & AMC management
- Calendar with Google Calendar sync
- Workflow stages and tags
- Form & report types — including feasibility studies, narratives, and your own label for one-offs
- Pending leads with follow-up log
- Invoice generation
- Manual payment tracking
- CSV import & export (your data is always yours)
- Email support
Pro
Best for the appraiser adding an assistant or small team and going client-facing.
- Everything in Core
- Stripe payment processing
- Client portal
- Payment allocation
- Additional invoices (testimony, consults, rush fees)
- Engagement letters (generate, send, manual sign)
- CSV import/export
- Workflow automation
- Analytics
- Appraiser → company payout statements
- Role-based permissions
- Unlimited team members
- Priority email support
Max
Best for appraisers who want to run lean and scale — the maximized version of every feature.
- Everything in Pro
- Unlimited team members
- Engagement-letter e-signature — in the portal or in person — & auto reminders
- Scheduled payout statement automation
- Custom per-user permissions
- Custom roles
- Scoped stage assignment per appraiser
- Growth Toolkit — automated review requests
- Priority email support
No card to join · First access this summer · 14-day free trial when we open
FAQ
Questions appraisers actually ask.
Run the business. Don't run after it.
No card to join. First access this summer. Built by a working appraiser.