Terms of Service

These Terms of Service ("Terms") form a binding agreement between Appraisal Ally ("we," "us," or "our") and the person or entity ("you," "Customer") who creates an account or otherwise uses the service. By creating an account, clicking "I agree," or using the service, you agree to these Terms. If you are agreeing on behalf of a company, you represent that you are authorized to bind it.

1. What the Service Is

Appraisal Ally is web-based office software for residential real estate appraisers. It helps you manage clients and AMCs, track appraisal assignments through a workflow, schedule inspections on a calendar, generate invoices, and accept payments ("the Service"). Which features you can use depends on the plan you subscribe to.

Appraisal Ally is workflow and business-management software. It is not an appraisal, a valuation product, or a party to any appraisal you perform. You alone are responsible for your professional and regulatory obligations — including compliance with USPAP, your state licensing rules, and your clients' and lenders' requirements — and for the accuracy, content, and delivery of every appraisal, report, and value opinion you produce. We do not review, verify, or supervise your appraisal work.

The Service is not a law firm and does not provide legal advice. Nothing the Service helps you produce — including engagement letters, electronic signatures, templates, or other documents — is a substitute for advice from your own attorney. You are responsible for determining whether the documents and processes you use meet the legal requirements that apply to you, and for consulting your own counsel where appropriate.

2. Accounts and Eligibility

You must be at least 18 years old and able to form a binding contract. You are responsible for all activity under your account and for keeping your login credentials secure. Tell us promptly at support@appraisalally.com if you suspect unauthorized access.

You may invite team members (additional appraisers and assistants) into your company account on any plan at no additional per-seat charge. The account owner is responsible for those users' compliance with these Terms.

3. Plans, Seats, and Trial

We currently offer three plans, billed monthly through Stripe:

• Core — $49/month: the essentials for staying organized, with unlimited team members.
• Pro — $199/month: adds payments, the client portal, engagement letters, automation, and role-based permissions — with unlimited team members.
• Max — $299/month: everything in Pro plus custom roles and permissions, scoped stage assignment, e-signature, and automation — with unlimited team members.

New accounts start with a 14-day free trial. At the end of the trial your subscription begins on the plan you selected unless you cancel before the trial ends. Prices, plan names, and included features may change; we will give notice of price changes as described in Section 13.

4. Billing and Renewal

• Subscription fees are charged in advance each month to the payment method on file via Stripe. Every plan is a flat price with unlimited team members — there are no per-seat charges.
• Auto-renewal: subscriptions renew automatically each billing period until you cancel.
• Taxes are not included in the listed prices; we will add applicable taxes where required.
• Refunds: fees are non-refundable except where required by law. Because we offer a free trial before any charge, we generally do not provide partial-month or pro-rated refunds. If something goes wrong, email support@appraisalally.com — we are a small team and will try to make it right.
• Past-due accounts may have access suspended or limited until the balance is paid.

5. Payments You Collect From Your Clients

Separately from your subscription, the Service can help you invoice and collect payment from your own appraisal clients using Stripe Connect. When you do this, you are the merchant of record for those charges — the funds belong to you and settle to your connected Stripe account, subject to Stripe's processing fees and Stripe Connected Account Agreement. You are responsible for the legitimacy of those charges, for any refunds or chargebacks, and for your tax obligations on the income. We are not a party to the transaction between you and your client.

6. Acceptable Use

Your use of the Service is also governed by our Acceptable Use Policy. Violating it may result in suspension or termination.

7. Your Data and Our License to Operate

You own your data. The appraisal records, client and AMC information, comments, files, invoices, and other content you put into the Service ("Customer Content") remain yours. You grant us a limited, worldwide, royalty-free license to host, store, process, transmit, display, and back up Customer Content only as needed to provide, secure, support, and improve the Service for you, and as otherwise described in our Privacy Policy. We do not sell your data, and we do not use the contents of your appraisals to train third-party AI models.

You can export your data on demand from within the Service while your account is active or in its post-cancellation grace period (see Section 8).

8. Cancellation, Grace Period, and Termination

You can cancel anytime from your account settings. Cancellation stops future renewals; it does not retroactively refund the current period. After cancellation, your account becomes read-only for 90 days, during which you can sign in and export your data. After the 90-day grace period, we may delete Customer Content from production systems in the ordinary course; backups age out on our normal retention cycle.

We may suspend or terminate your account for material breach of these Terms or the Acceptable Use Policy, for non-payment, or where required to protect the Service, our users, or third parties.

9. Service Availability

We work hard to keep the Service running and to fix problems quickly, but we are a small, independent company and we do not offer a contractual uptime guarantee or service-level agreement. The Service may be unavailable from time to time for maintenance, updates, or reasons outside our control (including outages at the third-party providers listed in our Subprocessors page). We recommend you keep your own copies of anything you can't afford to lose and export your data regularly.

10. Intellectual Property

We and our licensors own the Service, including all software, interfaces, branding, and documentation. Nothing here transfers those rights to you except the limited right to use the Service under these Terms. If you send us feedback or suggestions, you grant us a perpetual, royalty-free license to use them without obligation to you.

11. Disclaimers

EXCEPT AS EXPRESSLY STATED, THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT IT WILL MEET YOUR PROFESSIONAL OR REGULATORY REQUIREMENTS. THE SERVICE IS NOT A SUBSTITUTE FOR YOUR OWN PROFESSIONAL JUDGMENT.

12. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA. OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE AMOUNT YOU PAID US FOR THE SERVICE IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. NOTHING IN THESE TERMS LIMITS LIABILITY THAT CANNOT BE LIMITED UNDER APPLICABLE LAW.

13. Indemnification

You will defend, indemnify, and hold us harmless from third-party claims arising from (a) your Customer Content, (b) the appraisals, reports, or services you deliver to your clients, (c) your use of the Service in violation of these Terms or applicable law, or (d) payments you collect from your clients through the Service.

14. Governing Law and Disputes

These Terms are governed by the laws of the State of Colorado, USA, without regard to its conflict-of-laws rules. You and we agree to the exclusive jurisdiction of the state and federal courts located in El Paso County, Colorado, except that either party may seek injunctive relief in any court of competent jurisdiction.

15. Changes to the Terms or Service

We may update the Service and these Terms over time. If a change to these Terms is material, we will notify account owners by email or through the app before it takes effect. Your continued use after the effective date means you accept the updated Terms.

16. Electronic Signatures and Engagement Letters

The Service can help you generate engagement letters and collect signatures from your clients — including electronic signatures captured in your client portal or in person on your device. When a client signs electronically, we present a consent statement and record signing details (such as the time and, for in-person signing, the appraiser who witnessed it) to support the record. An engagement letter is an agreement between you and your client; we are not a party to it. You are solely responsible for the content of each engagement letter and for determining whether it — and any electronic signature you collect through the Service — is valid and enforceable for your purposes under the laws that apply to you. We make no representation or warranty that an electronic signature collected through the Service will be legally binding in any particular matter. Where enforceability is critical — for example, in litigation, estate, or divorce work — consult your own attorney.

17. Miscellaneous

These Terms, together with our Privacy Policy and Acceptable Use Policy, are the entire agreement between us on this subject. If any provision is found unenforceable, the rest stays in effect. Our not enforcing a provision isn't a waiver of it.

18. Contact

Questions about these Terms? Email support@appraisalally.com or write to us at the address below.

Appraisal Ally
9235 N Union Blvd Ste 150 #341, Colorado Springs, CO 80920