Appraisal Ally

Pricing

Simple pricing. No per-order fees.

Three plans, unlimited seats on every one — one flat price, everything posted publicly. Compare, switch, or cancel anytime.

Start your free trialRun the ROI calculator
  • No per-order fees
  • Unlimited seats — no per-seat fees
  • No contact sales
  • Cancel anytime
  • 14-day free trial

Founding members: 20% off your first year, first 25 only. No card to start your trial.

Founding member offer

The first 25 founding members lock in 20% off your first year.

Founding pricing holds for a full year, and it follows you if you upgrade. Those same 25 also get their migration done for them — I'll move your data in myself. It's capped at 25 because I do these personally, not because of a countdown timer. Here's what the discount works out to:

Core

$39.20/mo

$49/mo

Pro

$159.20/mo

$199/mo

Max

$239.20/mo

$299/mo

Your founding rate is locked for the full founding term — and it follows you if you upgrade, so a Core member who moves to Pro keeps 20% off Pro. Prefer annual? Prepay is fully refundable, pro-rated to the day, if we ever shut down mid-year.

Which tier is right for you?

Two quick questions — the right plan depends on how much you want the tool to do. Seats are unlimited on every plan, so team size never changes the price.

Quick check

How many people use it with you?

How much do you want it to do?

Answer both to see the right plan. Your plan is set by what you want it to do — seats are unlimited on every plan, so team size never changes the price.

Plans

Three plans: run it, grow it, maximize it.

Every feature has a base version and a maximized version — you pick the tier by how far you want to take it. Choose monthly, or save with annual billing.

Switch to annual anytime to save two months.

Core

Best for a solo appraiser running the day-to-day.

$49/mo

Billed monthly.

  • Unlimited appraisals
  • Unlimited team members
  • Client & AMC management
  • Calendar with Google Calendar sync
  • Workflow stages and tags
  • Tasks — a checklist on every appraisal, with the open count on each kanban card
  • Form & report types — including feasibility studies, narratives, and your own label for one-offs
  • Pending leads with follow-up log
  • Invoice generation
  • Manual payment tracking
  • CSV import & export (your data is always yours)
  • Email support
Start your free trial

No card to start · Cancel anytime · Plus applicable sales tax.

Most Popular

Pro

Best for the appraiser adding an assistant or small team and going client-facing.

$199/mo

Billed monthly.

  • Everything in Core
  • AI order intake — paste an order, drop in the PDF, or forward the email and it fills itself in
  • Stripe payment processing
  • Client portal
  • Payment allocation
  • Additional invoices (testimony, consults, rush fees)
  • Engagement letters (generate, send, manual sign)
  • Choose which optional sections a letter carries, and the defaults it starts from
  • Automatic signature reminders
  • CSV import/export
  • Workflow automation — post-inspection auto-move
  • Analysis — how the business is doing, where the money is, and where the work comes from, with plain-English insights
  • Client emails go out even without Google connected — sent from Appraisal Ally on your behalf, replies to you
  • Appraiser → company payout statements
  • Role-based permissions
  • Unlimited team members
  • Priority email support
Start your free trial

No card to start · Cancel anytime · Plus applicable sales tax.

Max

Best for appraisers who want to run lean and scale — the maximized version of every feature.

$299/mo

Billed monthly.

  • Everything in Pro
  • Unlimited team members
  • Order assistant — describe an assignment and it asks for what's missing, then creates the appraisal, invoice, and inspection
  • Engagement-letter e-signature — in the portal or in person
  • Practice Review — one click asks the AI what's working, what's changing, and what to watch
  • Ask about my numbers — a conversation over the same period, answered only from the figures on the page
  • Scheduled payout statement automation
  • Custom per-user permissions
  • Custom roles
  • Scoped stage assignment per appraiser
  • Growth Toolkit — automated review requestscoming fall 2026
  • Priority email support
Start your free trial

No card to start · Cancel anytime · Plus applicable sales tax.

No card to start · Cancel anytime · Plus applicable sales tax.

How fees work — in plain English

  • We charge the subscription only. Appraisal Ally never takes a cut of an invoice or a per-order fee — run 5 appraisals or 500, the price above is the whole price.
  • When a client pays by card, Stripe charges 2.9% + $0.30. That's Stripe's standard processing fee, not ours — it goes to Stripe, and we don't mark it up. (On a $500 invoice that's about $14.80.)
  • You choose who covers it. Pass the processing fee to the client as a line item on the invoice, or absorb it yourself — your call, per invoice.

Payback

Does it pay for itself?

Plug in your own numbers — we won't guess your savings for you. Most solos find a couple of hours a week covers the whole year.

Does it pay for itself?

Your numbers, not ours.

We won't pretend to know how many hours you'll save. Put in your own figures — this is just honest arithmetic.

Your plan
Billing

Subscription / yr

$2,388

billed monthly

Time recovered / yr

$13,500

$11,700 admin + $1,800 chasing

Net / yr

+$11,112

Save just 37 minutes a week and Pro pays for itself — and clients pay by card the moment you deliver, so most invoices never need chasing.

Every figure here is one you entered. We don't bake in a “saves you 6 hours per report” number, because we can't know that — you can.

Feature matrix

Full feature comparison.

Everything in plain English. Tap any row for the long version.

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Pro

Workflow

Unlimited appraisals
Form & report type per appraisal (incl. feasibility, narrative, custom)
Kanban with workflow stages
Tasks & checklists on every appraisal
Pending leads + follow-up log
Post-inspection auto-move (workflow automation)
AI order intake — paste, upload, or forward an order
Private forwarding address + order inbox
Order assistant — describe it and the appraisal gets created
Scoped stage assignment per appraiser

Clients & AMCs

Client & AMC management
Tags and notes
CSV import / export

Invoicing & Payments

Invoice generation
Manual payment tracking
Payment terms by client type
Stripe-native payment collection
Payment allocation across invoices
Additional invoices (line items, testimony)
Branded client portal
Client emails sent for you when Google isn't connected

Engagement letters

Engagement letter generation & send
Manual sign & upload
Online e-signature in client portal
In-person signing on your own device
Automatic signature reminders
Optional letter sections & firm defaults

Team

Team members
Unlimited
Paired-assistant model
Role-based permissions
Custom per-user permissions
Custom roles

Integrations

Google Calendar sync
Dropbox + Google Drive files
Gmail sending from your own address

Analytics

Business view — trend, year over year, receivables aging, days to pay, where the work comes from
Plain-English insights on every period
Practice Review — the AI's reading of the period
Ask about my numbers — a conversation over the period
Appraiser → company payout statements
Scheduled payout statement automation
Growth Toolkit — automated review requests (coming fall 2026)

Support

Email support
Priority email support
Hands-on migration help

Every plan includes unlimited appraisals — no per-order fees, ever.

The floor

What every plan includes.

The promises that don't change between tiers.

  • Unlimited appraisals

    No per-order fees, ever. Volume should make you money, not cost you more.

  • Help moving in

    The CSV wizard is on every plan and does the heavy lifting. For our first 25 founding members we'll run the whole migration for you, free, whichever plan you're on.

  • Full CSV export

    Anytime. Your data is your data. Take it with you if you ever need to.

  • Cancel anytime

    Cancel whenever you like — your plan stays active through the end of the period you've paid for and simply doesn't renew.

  • US-hosted, encrypted

    At rest and in transit. RLS-enforced multi-tenancy at the database layer.

  • 14-day free trial

    No card to start. Bring your real workload and decide with your own pipeline on the board.

Compare

How we compare to the stack you're already paying for.

One subscription instead of four. Estimated ranges are from public review data — not stated as facts.

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Appraisal Ally Pro

CRM / client management
Included
Calendar + scheduling
Included
Invoicing
Included
Payment collection
Stripe-native, allocated to invoices
Client portal
Included
Team accounts + pairings
Built into the schema
Monthly total
$199/mo, unlimited seats

The stack ranges above are estimates from third-party review sites and customer-reported figures, not direct quotes. Your actual stack cost will vary.

Try it with real work

Start with a 14-day free trial — on your real workload.

You're a working appraiser. Start a 14-day free trial — no card — long enough to put your real orders on the board, schedule real inspections, and send a real invoice. Decide with your own workload, not a demo.

"Most appraisers know in the first week whether it fits."

Jeff PrewittCertified Residential Appraiser · Colorado Springs, CO

FAQ

Pricing questions, answered honestly.

No hedge words. If something below is unclear, email support.

Start your free trial. Skip the sales call.

No card to start. 14-day free trial. Cancel anytime.

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